Learn how PR can help your business and how to tell a good PR opportunity from a bad one. Our comprehensive business seminar will provide a clear overview of public relations and the benefits, and most importantly, how activities can be maximised within your own business or organisation to deliver results. Workshop speakers -- Karen Morledge, Managing Director of Plum Communications & PR -- Guest speaker: John McCarthy, Managing Director of Action Coach in Somerset on How to maximise your revenues and profitability. More about the workshops This workshop will enable business owners and marketing managers to better understand PR and how it can take your business to the next level. We'll discuss a range of topics including: -- news releases -- social media -- branding -- copywriting and much more, in order for you to understand and recognise the range of opportunities within your own business. We'll look at the areas you need to prioritise, specifically in line with your company aims and objectives and introduce you to our bespoke performance evaluation model that will ensure you leave knowing exactly what you need to focus on. Interactive and directly relevant to your business using a self-evaluation approach, Plum’s Managing Director, Karen Morledge will lead the session. The workshops will also feature a topical presentations from one or more guest speakers.