Is your brand fit for purpose? Indeed, do you even have a brand?
Cutting through in competitive markets is difficult enough at the best of times, but even harder if a business has an ill-defined brand, a weak proposition and indistinctive marketing or communications. Whilst a nice logo and shiny website can help, too many businesses ignore or do not even think about the fundamentals of their brand and how it can help their business. In other words, what is the big idea that drives the brand? And how should this be brought to life?
Whether your business is already established or you have an idea you are planning to launch, this workshop will help your understanding of how branding can be instrumental to your future success – from the brand building blocks to a total customer experience.
What the workshop covers
It will cover the important principles of brand building; a perspective on the constituent parts of creating your own brand strategy and positioning; and examples, hints and tips along the way. The one-day session brings together a maximum of 12 like-minded business owners (or those thinking about setting up their own business) and comprises a mixture of presentations, discussions and activities.
The second half of the day gets you involved in thinking about your own business and brand. By the end you will have a good understanding of what you need to think about to develop a strong brand that is fit for purpose, as well as having the starter “building blocks” for your own brand, which you can develop and refine in your own time. Examples of topics that are covered in this training course are:
- What is brand and why is it important?
- The ten brand building blocks
- Insight, promise and brand idea
- Brand truths and benefits; values and personality
- Customer experience and brand hallmarks
- What's your brand all about and telling your story?
Is it for you?
This workshop is aimed at ambitious senior management (or people seeking to start-up in business) who are seeking to take their business to the next level. This might be because you are: growing and want greater clarity about your brand; developing new products or services (or perhaps entering new markets); seeking to sell your business (or perhaps merge with or buy a competitor); looking to launch your great business idea but are unsure about how to position it. If this sounds like you, a maximum of 12 places are available for a engaging, high quality and, above all, practical and useful workshop experience.
If you need more information about the workshop email email@example.com.
About the workshop facilitator
Founded by Tom Banks, Quite Early One Morning is a brand consultancy that believes in the power of ideas and bringing these to life through well-told and beautifully crafted stories. Tom has more than 30 years' experience advising business on their brand issues. From global professional service companies to mobile communications, financial services, trade organisations, automotive and even property developments, restaurants, drink, health and beauty, Tom has worked with some of the most recognised and successful businesses in the UK, Europe and around the World.