A great morning's networking over sausage and bacon baps whist we consider - Is branding ethical? Making the subject more conscious in our minds makes us more conscious in the world. This leads to Conscious Business, Conscious Consumerism and Conscious Investment.
Ever eager for a deep conversation, Barnaby Adams invites us to explore who we are before the brands we imagine ourselves to be! Can we bring what we discover into our working lives? Will we dare to show up authentically? Can we bring our unique individuation, abilities, insights and creativity into the world, through our business, to be the change we want to see?
Growth in Conscious Business is the solution to our many social and environmental challenges in the years ahead. It is deeply ironic that branding – the art of illusion – is what now introduces us to the deepest truth of our human identity, offering us the language and understanding to better manifest the deepest potentiality of humanity.
When this spirit is brought into business we see, for example, the spectacular innovations in environmental technologies, or the massive rise in veganism – industries that are fundamentally reconditioning our culture.
A new evolution in human consciousness is breaking onto the stage, driven by big-hearted values of community, fellowship, kinship, unity, wellness, equality, truth, justice and most importantly … love! So the only question left to ask is … Are you and your business going to be part of the Conscious Revolution?